The Hidden Agenda

A Proven Way to Win Business and Create a Following

HiddenAgenda
Product Details

Print | 978-1-937134-04-4 | $24.95
eBook   978-1-937134-05-1 | $19.99
Enhanced eBook |
978-1-937134-08-2 | $19.99
5.8 x 8.6 hardcover | 256 pages
April 17, 2012

The Hidden Agenda

A Proven Way to Win Business and Create a Following

Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to—it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen’s approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time.

Kevin Allen is the Picasso of the high art of the new business development and he has finally shared his magical techniques with the rest of us. A must-read!

Larry Weber, Chairman and CEO of W2 Group, author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Media Coverage

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