Relevance

The Power to Change Minds and Behavior and Stay Ahead of the Competition

Relevance
Product Details

Print | 978-1-937134-82-2 |  $26.95
eBook | 978-1-937134-83-9 | $19.99
Enhanced eBook |
978-1-937134-84-6 | $19.99
5.5 x 8.5 hardcover | 192 pages
March 11, 2014

Relevance

The Power to Change Minds and Behavior and Stay Ahead of the Competition

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andrea Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance—both qualitative and quantitative—in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.

Whether you are working with a consumer product, a nonprofit, or a B2B company, Andrea Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

Every day I meet brilliant entrepreneurs who are looking for a unique edge when it comes to presenting their ideas to the world. In an age of relentless competition, it’s imperative to cut through the clutter. Relevance provides a means to doing just that. It’s an approach to articulating business ideas that’s guaranteed to connect with investors and consumers alike with undeniable emotional and rational power.

Jeffrey F. Rayport, Author and Fellow in Executive Education, Harvard Business School

Media Coverage

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