Kill the Company

End the Status Quo, Start an Innovation Revolution

Lisa Bodell

In the ever-changing world of business, we’ve arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we’ve forgotten how to think. The very structures put in place to help businesses grow are now holding us back; it’s time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from “Zombies, Inc.” to “Think, Inc.” Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.

Print | 978-1-937134-02-0 | $27.95
eBook | 978-1-937134-03-7 | $19.99
Enhanced eBook | 978-1-937134-07-5 | $19.99
6 x 9 hardcover | 256 pages
May 15, 2012


  • Lisa Bodell is one of the most outstanding presenters I have ever seen. She passionately delivers well articulated messages that engage the audience and encourage action on the part of the listener. Something tells me that many of her insights will become essential elements of our culture.
    Duncan Niederauer, CEO, NYSE Euronext
  • Lisa Bodell is one of the most dynamic and powerful keynote speakers our association has ever had. Her delivery, style and expert content completely energized an audience of over 500 and a breakout session of 50. Across the board, she was rated among the most superior keynote speakers we’ve ever had at our annual top executives’ conference. She is incredibly successful at sizing up an audience and totally tailors her speech to address the needs and concerns of an industry.
    Libby Taylor, VP-Director of Event Planning, National Association of Confectionary Dealers
  • Ms. Bodell was the top presenter at our conference in terms of both content and presentation delivery. I’ve been organizing and attending events for many years and I have to say, this was the best presentation I’ve ever seen. People were inspired – they couldn’t get enough of what she had to say.
    Byron Myers, Vice President, eXL Pharma
  • For the second year in a row, Lisa Bodell was the top presenter at our conference. People can’t stop talking about their session and how real she made innovation. We were totally wowed.
    Linda Rigano, Board Member, Association of Business Media
  • Ms. Bodell’s session received a 3.8 out of 4 at our Annual Meeting this year, the highest rating I’ve seen for annual meeting speakers in my 30+ year tenure with my association.
    Jerry Van de Water, President, Paperboard Packaging Council
  • If you are a leader who is serious about taking an honest look at your company’s vulnerabilities then Kill the Company is a great read for you. Lisa Bodell has done a remarkable job in laying out a roadmap for culture change in a way that is practical and easy to implement. Get ready to ignite a thinking revolution in your company!
    Joan P. Lawrence-Ross, Chief Learning Officer, AXA
  • Over the years, I’ve tried many innovation ‘gurus’ to educate my leadership team. Lisa is the real thing – she’s an expert that also knows how to use both presentation and learning principles to hold an audience’s attention.
    David Owens, Director of Learning & Development, Bausch & Lomb
  • Bodell made my leadership team think in new ways and helped us develop winning business ideas right in the room. My team now embraces innovation rather than fearing it.
    Mary Fennoglio, Managing Director, Citigroup Corporate Investment Bank
  • Kill the Company will provide you with what you need to challenge the complacency of your day-to-day routine and bring about the type of change that is as much revolutionary as it is thoughtful and resilient.
    Wayne Pethrick, Director, Marketing and Consumer Insights, Pitney Bowes
  • At Zappos, one of our core values is to ‘Embrace and Drive Change.’ Kill
 the Company shatters traditional notions of culture change and innovation.
This book gives a fresh and interesting approach to businesses looking to
make changes to their own cultures.
    Tony Hsieh, NY Times best-selling author of Delivering Happiness and CEO
of, Inc.
  • Lisa Bodell is a first class change agent in the corporate world. She points out the often obvious but totally ingrained things that are stifling our companies, then goes on to share her plan for how we can start our own 'innovation revolution.'
    Marshall Goldsmith, author of the New York Times bestsellers, MOJO and What Got You Here Won't Get You There
  • Dylan's Candy Bar will absolutely be utilizing Lisa Bodell's inspiring tool kit to help us prepare for the year 2025. The thought starters and provocative questions in Kill the Company are an exceptionally useful blueprint for any company's strategic plan.
    Dylan Lauren, owner of Dylan’s Candy Bar
  • This book is provocative yet its solutions are simple to achieve and it offers straightforward tools that can create real revolutionary change. Kill the Company is a must-read for every organization, whether a big company or a small business group within. Be prepared not only to look objectively at your organization, but also at yourself.
    Paul Gerbino, Executive Director, Thomas Industrial Network, Inc.
  • The core message and call to arms in Kill the Company is both timely and spot on. Industrial management and MBA-training won't help you think in a more adaptive, iterative, entrepreneurial way to invent and reinvent, but this book will.
    Peter Sims, author of Little Bets and founder, The Black Sheep
  • Kill the Company is the real company’s guide to implementing a culture of innovation. Unlike other books on the topic, it does not rely on the conjuring of mystical spirits or the anointing of corporate shamans to get your business to go from complacent to competitive. It is a how-to guide to make your real-world organization more imaginative, more inspired and much more innovative.
    Amanda L. Perrin, Head of U.S. Talent Management, NYSE Euronext
  • A must-read for managers and leaders at all levels. Innovation is the key to our collective future, and this book provides some great ideas on how to get there.
    Barbara Daniele, GE Capital Americas
  • Those of us interested in innovation will be glad to know that innovator/futurist Lisa Bodell has finally captured her years of successful innovation work with clients in this book. It’s not only an inspiring manifesto to get on with it—one person and one project at a time—but it provides detailed concepts, examples, and tools for anyone to make innovation happen. Reading this book will launch you on a path to innovation that will you enable to create the future that you want.
    Andy Hines, Lecturer/Executive in Residence, University of Houston, Futures Studies
  • Lisa Bodell is dead-on: ‘Everyone is a Change Agent.’ This book provides practical tools for anyone to change their company’s culture and raise their game in innovation.
    Jeff Honious, VP, Innovation, Reed Elsevier
  • Innovation requires more than just a good idea. A company's culture must persuade innovation to thrive. Bodell gives us a book full of practical wisdom and applicable tools for building a climate of innovation. Step-by-step exercises are laid out in each chapter. The dynamic framework make this an indispensable guide for innovation revolution.
    Leigh W. Jerome, Ph.D., President & CEO, The Institute for Triple Helix Innovation
  • I know this book will have an impact for the simple reason that it made me uncomfortable. In a clear, Socratic fashion, it made me feel reactive, complacent, and punch drunk. It's time to take off the handcuffs and blinders and put down the bazookas. Be prepared to be inspired by Kill the Company and see truly innovation opportunities.
    Steve Weinswig, Vice President and Managing Director at R/GA

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