Just Run It!

Running an Exceptional Business Is Easier Than You Think

JustRunIt
Product Details

Print | 978-1-937134-00-6 | $24.95
eBook | 978-1-937134-01-3 | $19.99
Enhanced eBook |
978-1-937134-06-8 | $19.99
6 x 9 hardcover | 224 pages
April 3, 2012

Just Run It!

Running an Exceptional Business Is Easier Than You Think

In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because, according to Dick Cross, author of Just Run It!: Running an Exceptional Business Is Easier Than You Think, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day in and day out, but the bigger picture of how to achieve business success. This shortcoming is pervasive: it handicaps most new businesses from the start and it prevents the lion’s share of existing ones from ever becoming significant. After taking dozens of mainstream companies from underperforming to outstanding, Cross observed a pattern, out of which he devised his Just Run It! formula. This simple formula now helps small and medium-sized enterprises how to visualize their mainstream businesses on “the back of an envelope” and to achieve the next level of success.

Cross has developed a framework to structure the reader’s thinking about how to tackle this challenge. He takes readers through the four dimensions that describe all businesses (needs, positioning, customers, and competencies), his process of Vision-Strategy-Execution, a business’s natural life cycle, managing funds, and demystifying leadership and management, as well as offering scripts for discussions and negotiations, and tips for instituting values…a remarkably readable game plan for business success.

Publishers Weekly

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