Customer CEO

How to Profit from the Power of Your Customers

CustomerCEO
Product Details

Print | 978-1-937134-37-2 | $24.95
eBook | 978-1-937134-38-9 | $19.99
Enhanced eBook |
978-1-937134-39-6 | $19.99
5.5 x 8.5 hardcover | 240 pages
April 30, 2013

Customer CEO

How to Profit from the Power of Your Customers

Most companies still operate like they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose who to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customers possess—including “the power of me,” “the power of the heart,” and “the power of rebellion”—and how companies can profit by understanding the powers of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.

I’ve felt for a long time that satisfied customers are not enough. What you need are customers who are so pleased by the way you treat them that they want to brag about you. They become part of your sales force. If you want to create those kinds of Raving Fan customers, read Customer CEO and let Chuck Wall guide your journey.

Ken Blanchard, coauthor of The One Minute Manager® and Raving Fans

Media Coverage

seattle-pi
33-voices
get-abstrac