Rusty Shelton first spoke at Harvard on the changing world of public relations at the age of 23. Now as President + CEO of Shelton Interactive, a digital marketing agency, he’s focused on authors and publishers helping to develop digital platforms focused on generating more media attention and building better social media buzz. Prior to founding Shelton Interactive, Rusty spent more than seven years at Phenix & Phenix, where he promoted more than 20 bestsellers, helping the company earn wide recognition as one of the top PR agencies in publishing. Shelton foresaw the impact of social media early on, poising himself to become one of the experts on the role that interactive marketing plays in building an author’s platform. After launching Shelton Interactive, he immediately signed on top brands, including Chicken Soup for the Soul, Cave Henricks Communications, Harvard Health Publications, and handled six bestsellers within the first six months. A frequent speaker on the changing world of PR, Rusty has been a faculty member at the Harvard Medical School Department of Continuing Education’s Publishing Course for the past seven years. He lives in Austin, TX with his wife and two young sons.
Barbara Cave Henricks began her career as a journalist working for NBC, before joining the publishing world. She now has nearly 20 years of experience bringing books to public notice. Bestselling business titles she has worked on include a number of notable titles, such as First, Break All the Rules and Now, Discover Your Strengths, both by The Gallup Organization; The Little Book That Beats the Market, by Joel Greenblatt; Jack: Straight from the Gut, by Jack Welch; Execution and Confronting Reality, by Larry Bossidy and Ram Charan; Take on the Street, by former SEC Commissioner Arthur Levitt; The Battle for the Soul of Capitalism, by Vanguard founder and former Chairman John C. Bogle; and StrengthFinder 2.0, by Tom Rath, which has spent the last three years on the Wall Street Journal bestseller list. Barbara spent a decade at Goldberg McDuffie Communications, where she founded and led the company’s business book division. In 2007, she formed her own firm, Cave Henricks Communications, which represents roughly 20 titles a year. To date, nine of the firm’s books have become New York Times, Wall Street Journal and/or Bloomberg BusinessWeek bestsellers. She lives in Austin, TX with her husband and three children.
Teri Tobias, LLC
Teri Tobias, LLC specializes in commercial fiction and non-fiction projects that appeal to both the domestic and international market. It offers each of its clients a thoughtful, full-service approach to find the ideal publisher home, reach the widest audience, and cultivate a lasting career. The agency represents its own select list as well as UK and translation rights on behalf of independent publishers and agencies, including Chicken Soup for the Soul Publishing, LLC and literary and talent firm WSK Management, LLC.
Jill Schoenhaut is Bibliomotion‘s Production Manager. With more than 20 years experience in publishing, she has developed expertise in the general reference, professional/technical reference, and trade book arenas. Jill also has extensive management experience from her tenure with the production editorial departments of two major publishing companies—Simon and Schuster and John Wiley and Sons. Combining two of her passions, children’s literature and food, Jill created the “Cook a Book” children’s storytime program at her local library. Along with volunteering for the library, Jill volunteers at special events for a local educational farm. She graduated with a degree in English from Stony Brook University. She lives in the Lower Hudson Valley region of New York with her husband, their two teenagers, and more books than her shelves can hold.
Susan Lauzau is Bibliomotion‘s Senior Editor. She is a seasoned editor who has worked in-house for publishers large and small—from Simon & Schuster/Prentice Hall to Friedman/Fairfax Publishers—as well as for Barnes & Noble’s proprietary publishing group, where she oversaw the original illustrated trade book program. She now offers her skills to publishers and authors through Susan Lauzau Editorial Services, helping writers shape their work and ensuring that their words communicate their message to readers effectively while preserving each author’s distinctive voice. She specializes in nonfiction trade books, and has worked extensively in the areas of business and marketing, lifestyle (particularly gardening and interior design/decorating), and natural history, as well as across a broad spectrum of categories packaged into informational formats. Susan holds a master’s degree in English and Adolescent Education from Hunter College and lives in New York City with zero cats.
Shevaun Betzler is Bibliomotion’s publishing associate and social media coordinator. She graduated from Emerson College with a BA in Writing, Literature and Publishing in December 2012. While in college, she participated in two student literary publications, published a travel essay, and spent a semester abroad, reading and writing in a castle in the Netherlands. Shevaun’s previous publishing experiences include internships at Boston magazine, the MIT Press, and the Harvard Common Press. A Philadelphia native, she has found a home in Boston among all the bookstores and coffee shops the city has to offer. She enjoys traveling and tweeting, and is thrilled for the opportunities post-grad life has to bring.
Justin Aier is a publishing assistant at Bibliomotion. He graduated from Beloit College in Wisconsin in 2008 with a degree in Creative Writing. He worked as a legal assistant in a Chicago law firm before moving to Boston in 2012 to pursue a graduate degree in Publishing at Emerson College. Since starting his graduate studies, he has interned at Episcopal Divinity School and ArtsEmerson, performing communications and marketing duties. In his spare time, Justin enjoys cooking, Sudoku puzzles, and collecting records.
Ari Choquette is a publishing assistant at Bibliomotion. She is currently a student in the Publishing and Writing graduate program at Emerson College and will finish her master’s degree in May 2014. Ari completed her B.A. in English at Westfield State University. Since then she has been a waitress, library archivist, bank teller, receptionist, and office administrator (all at different times!), and is thrilled to finally be working in the publishing industry. These days when she isn’t at work, you can probably find Ari working on Redivider, the grad student literary magazine at Emerson, at her desk scrapbooking, or playing with her two adorable cats.
Audra Longert is Bibliomotion’s Director of Special Market Sales. With over a decade of publishing experience, Audra has worked for both educational and professional/trade publishers including Harvard Business Review Press where she oversaw all domestic and international licensing. Most recently, she managed publisher relations for getAbstract, a business book abstracting and marketing company. Audra holds an undergraduate degree from Washington University in St. Louis, and a Masters in Spanish Language, Literature, and Culture from Middlebury College. In her spare time you’ll either find her running along the Charles River or eating obscure cheese.