Shevaun Betzler is Bibliomotion’s in-house Publicist. She graduated from Emerson College with a BA in Writing, Literature and Publishing in December 2012. While in college, she participated in two student literary publications, published a travel essay, and spent a semester abroad, reading and writing in a castle in the Netherlands. Shevaun’s previous publishing experiences include internships at Boston magazine, the MIT Press, and the Harvard Common Press. A Philadelphia native, she has found a home in Boston among all the bookstores and coffee shops the city has to offer. She enjoys traveling and tweeting, and is thrilled for the opportunities post-grad life has to bring.
Ari Choquette is Bibliomotion’s Design and Tech Specialist. She earned her MA in Publishing and Writing from Emerson College in the spring of 2014. During her time at Emerson, Ari worked as a Production Editor at Redivider, the graduate student literary magazine, where she collaborated to redesign the magazine. She has designed several print and digital publications, and she had a book chosen to appear in Bookbuilders of Boston’s 2014 New England Book Show. You can find some samples of her work at achoquetteonline.com. When she isn’t at work, Ari enjoys pursuing crafty hobbies of any kind, especially those having to do with paper.
Susan Lauzau is Bibliomotion’s Senior Editor. She is a seasoned editor who has worked in-house for publishers large and small—from Simon & Schuster/Prentice Hall to Friedman/Fairfax Publishers—as well as for Barnes & Noble’s proprietary publishing group, where she oversaw the original illustrated trade book program. She now offers her skills to publishers and authors through Susan Lauzau Editorial Services, helping writers shape their work and ensuring that their words communicate their message to readers effectively while preserving each author’s distinctive voice. She specializes in nonfiction trade books, and has worked extensively in the areas of business and marketing, lifestyle (particularly gardening and interior design/decorating), and natural history, as well as across a broad spectrum of categories packaged into informational formats. Susan holds a master’s degree in English and Adolescent Education from Hunter College and lives in New York City with zero cats.
Erin Leddy is Bibliomotion’s Marketing and Social Media Assistant. Erin is a recent graduate of Bowdoin College, where she earned a BA in English and Spanish. The past two summers have found her teaching English in Guatemala and leading backpacking trips in Maine. Through internships with Yumnuts Naturals and Manos Verdes, Erin learned to manage the websites and social media campaigns of small companies, experience which she is excited to apply to the world of publishing. Originally hailing from Connecticut, she looks forward to learning the ins and outs of city life in Boston and to finding opportunities to swim and hike.
Kailin is Bibliomotion’s Publishing Assistant. She is currently studying Economics and Chinese at Boston University. Kailin loves to travel, especially in East and Southeast Asia. When not planning her next overseas adventure, she enjoys drawing and lounging around at home in Washington, DC with her miniature schnauzer.
Jill Schoenhaut is Bibliomotion‘s Production Manager. With more than 20 years experience in publishing, she has developed expertise in the general reference, professional/technical reference, and trade book arenas. Jill also has extensive management experience from her tenure with the production editorial departments of two major publishing companies—Simon and Schuster and John Wiley and Sons. Combining two of her passions, children’s literature and food, Jill created the “Cook a Book” children’s storytime program at her local library. Along with volunteering for the library, Jill volunteers at special events for a local educational farm. She graduated with a degree in English from Stony Brook University. She lives in the Lower Hudson Valley region of New York with her husband, their two teenagers, and more books than her shelves can hold.
Alicia Simons, Bibliomotion‘s Senior Director of Marketing, has spent her career specializing in Brand Development and Brand Management. After earning her Masters in International Business, Alicia worked with Fortune 300 Company, Campbell Soup Company, as a Brand Manager with full P&L responsibility, managing both established brands and new product development. She spent time in both Campbell’s domestic and Campbell’s European headquarters where she coordinated new product launches between France, Germany, Belgium, The Netherlands, and the UK. More recently, Alicia shifted her focus to work with authors, joining author marketing firm, Monaco Associates. Here, she worked with authors to focus their messaging and develop and utilize their platforms to achieve their business objectives and maximize the impact of the book. When not spending time with Bibliomotion’s authors, she keeps herself busy trying to keep track of her four daughters, and husband, and dodging the question “when can we get a new puppy?”!
Barbara Cave Henricks began her career as a journalist working for NBC, before joining the publishing world. She now has nearly 20 years of experience bringing books to public notice. Bestselling business titles she has worked on include a number of notable titles, such as First, Break All the Rules and Now, Discover Your Strengths, both by The Gallup Organization; The Little Book That Beats the Market, by Joel Greenblatt; Jack: Straight from the Gut, by Jack Welch; Execution and Confronting Reality, by Larry Bossidy and Ram Charan; Take on the Street, by former SEC Commissioner Arthur Levitt; The Battle for the Soul of Capitalism, by Vanguard founder and former Chairman John C. Bogle; and StrengthFinder 2.0, by Tom Rath, which has spent the last three years on the Wall Street Journal bestseller list. Barbara spent a decade at Goldberg McDuffie Communications, where she founded and led the company’s business book division. In 2007, she formed her own firm, Cave Henricks Communications, which represents roughly 20 titles a year. To date, nine of the firm’s books have become New York Times, Wall Street Journal and/or Bloomberg BusinessWeek bestsellers. She lives in Austin, TX with her husband and three children.
Rusty Shelton first spoke at Harvard on the changing world of public relations at the age of 23. Now as President + CEO of Shelton Interactive, a digital marketing agency, he’s focused on authors and publishers helping to develop digital platforms focused on generating more media attention and building better social media buzz. Prior to founding Shelton Interactive, Rusty spent more than seven years at Phenix & Phenix, where he promoted more than 20 bestsellers, helping the company earn wide recognition as one of the top PR agencies in publishing. Shelton foresaw the impact of social media early on, poising himself to become one of the experts on the role that interactive marketing plays in building an author’s platform. After launching Shelton Interactive, he immediately signed on top brands, including Chicken Soup for the Soul, Cave Henricks Communications, Harvard Health Publications, and handled six bestsellers within the first six months. A frequent speaker on the changing world of PR, Rusty has been a faculty member at the Harvard Medical School Department of Continuing Education’s Publishing Course for the past seven years. He lives in Austin, TX with his wife and two young sons.